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Full text of "Finer Olson rugs from your own materials"

OLSON RUG8 

<&t FROM YOUR OLD M ATERIALS : 

it til 

113 




PVeV 

Vywfcice;? 



PATTERN 16611— "Chinese Lotus," 

a lovely, colorful new design, the creation 
of a master artist. Rich, warm mole field in 
the new Moresque weave. Won't show foot- 
marks. Seamless, Reversible, Extra deep velvety nap 
on both sides for double wear. Pattern woven through. 
13 sizes. Extra 10% Saving Now. See Price List, Page 23, 
Column 7. Read Guarantee, page. 5. 







An EXTRA 
Saving 

for those who 
ORDER NOW! 



The FINEST RUGS WE HAVE EVER MADE! 

Made in 7 Sizes 
Regular Price 8 x 10 ft. 
ROOM SIZE $2^.75 



PATTERN 9680— Our "Persian Duo -Velvety" 

See New Low Prices, Page 23, Column 8 

This is an invitation to you to bundle up your old carpets, rugs and 

clothing and send them to us at our expense so that we can weave 
a new Olson Duo-Velvety Rug for you exactly as pictured above — in what is considered 
one of the loveliest patterns ever created. This rich Persian design has been woven on a 
Taupe field in the very latest two-toned Moresque Weave to withstand the hardest wear 
without showing foot-marks. Every rug is woven Seamless and Reversible with the same extra deep, close, velvety nap on 
both, sides to give twice the wear. The pattern is woven clear through. Turn to page 5 and read our remarkable Guarantee. 
Page Two 



now $27^ 



our expense 



n One Week you will receive lovely 
modern velvety rugs like these^ 

At a Saving of 1/2/ 

iHE COmrtletinn af nnt* immpnapnini? ni(» CU!_ -1J . u * . 



THE completion of our immense new rug 
factory, considered one of the finest mod- 
ern rug mills in the world, makes it pos- 
sible for us to offer you a Finer Grade of Rugs 
than American manufacturers have ever been 
able to produce at prices so low. Sensational 
new methods of weaving — patented improve- 
ments that other manufacturers would give 
a lot to secure, make these NEW Olson Rugs 
the outstanding achievement in the rug in- 
dustry today. Rugs of equal beauty and wear- 
ing qualities would cost double our price at 
any retail rug store. 



Ship your old carpets, rugs and clothing to 
us — and cut retail rug costs in HALF. In one 
week we will send back finer rugs than you 
ever thought you could secure for so little 
money. Not ordinary, one-sided rugs, but 
luxurious, modern Olson Rugs which are 
woven seamless and reversible with the same 
deep, closely woven, velvety nap on both 
sides to give double the wear. You can select 
any rug shown in this book regardless of the 
colors in the materi- 
als you send to us. 




xttoj3ipjavinp92cnv !*&ee/j&te* m Gente* oftfttiSJcofL 




PATTERN 966— Two-Toned TAUPE 

Any Size* See New Low Prices, Page 23, Column 6 

In the new two-toned Moresque 

This is the beautiful new color that is so popular. It is 
so ideally suited for floor coverings that many of the 
finest homes today are covered throughout with these 
Taupe rugs. The warm, rich tones blend perfectly 
with all color schemes. Every rug is woven Seamless 
and Reversible with the same extra deep, close, firm, 
velvety nap on both sides to give twice the wear, 

Page Four 



ROOM SIZE WAS 
(8 x10 ft.) .$27,95- 
Weave, Will not show foot-marks 



NOW $22^ 



and double the softness underfoot. These new Duo- 
Velvety Rugs are the finest rugs we have ever pro* 
duced, GUARANTEED to wear and keep their rich 
beauty. See page 5. Send in your materials Now, 
and take advantage of America's lowest rug prices, 
made possible by new methods and tremendous vol- 
ume production. Rugs any size in one week! 



»mmir®m%; 



WKQeffificMm 



"firfp" 



Different ! 



Finer ! 



Every Olson Duo-Velvety Rug has the same 
extra deep, closely woven pile on both sides 
exactly as pictured above. All of your good 
wool materials go into the surface of the rug, 
where it belongs. 

The advantages of this superior new type of 
weave over ordinary one-sided rugs (where 
most of the material goes into the back, and 
the actual wearing surface is comparatively 
thin) is apparent at once. 

There are thousands of tightly twisted tufts 
in every Olson Rug. Note how close and firm 
each strand is packed in. Each tuft is sepa- 
rately bound and firmly held in place. This is 
a wonderful improvement learned from the 
orientals and found only in the finest rugs. 

You can readily understand why Olson Rugs 
lay perfectly flat on the floor and do not 
wrinkle or curl at the edges. 

Note that each tuft is dyed clear through. This 

is why we guarantee color and patterns to wear 

right down to the very last — as long as the 

■ rugs themselves, a life-time. 



54 YEARS IN BUSINESS 

SO EXPERTLY will the wool and other materials 
In the old carpets, rugs and clothing be reclaimed 
by our new Scientific Process — so expertly will this 
material be scoured, steamed, pickered, carded, 
bleached and spun into the finest kind of rug yarn — 
so expertly will this material be dyed with fast dyes 
and woven into new rugs on the big modern Olson 
power looms — 

THAT WE GUARANTEE that neither yoUi nor 
any of your friends, can tell the difference between 
these new Olson Duo-Velvety Rugs and expensive 
rugs of new materials. 



All Rugs Sent on Trial 

WE GUARANTEE comp i ete satisfaction. Every 
Olson Duo-Velvety Rug must prove right by the test 
of wear. Use them on your own floors — walk on 
them— examine them carefully— get the opinion of 
your friends. Then, if for any reason, you do not 
think that these new Seamless, Reversible Olson 
Rugs are the biggest rug value you ever had for 
your money, return them within a week at our ex- 
pense and we will refund any money you have paid 
and pay you for your materials. You cannot lose 
a penny in dealing with us. 

WE GUARANTEE that every Reversible Olson 
Duo-Velvety Rug will give you many years more 
wear than any one-sided rug you could buy else- 
where for the same price. 

WE GUARANTEEou,- prices to be lower than you 
can get rugs of similar beauty and long-wearing 
qualities anywhere in America. 

Every Olson Rug comes direct to you at factory 
prices. All unnecessary ^—~ s*-?*^ ^n 
middlemen's profits /^^ y^S^&^-^C j/y^ 
have been eliminated. C^^^jJS^J^^^V, 





An 

EXTRA 
SAVING 
for those who 
ORDER NOW 

PATTERN 5968 
"Imperial Asian" 



In our 54 years of manu- 
facturing, we have never offered 
a pattern that has achieved such 
popularity as this charming, color- 
ful Chinese masterpiece. The outside 
border is a dark Taupe against a rich 
Mulberry inner border. Center field 
woven in the popular two-tone Rose Taupe, 





Made 

In 12 Sizes 

Regular Price 

^ for the 8x10 ft. 

ROOM SIZEL$29*75 

'REDUCED TO $9775 

See New Low Prices for*r£} £ —— 
other sizes, Page 23, Column 8. 

Every rug is woven seamless and reversible with the 
same extra deep, close velvety nap on both sides to give 
twice the wear. The pattern is woven clear through. Because 
m we use the materials you send us, we are able to cut retail 
prices in half. Turn to page 5 and read our remarkable guarantee. 

Page Seven 




Made 
in Any Size 

All Prices Reduced 



Ttvo'toned 
WISTERIA 
PATTERN 566 

See Neu; Low Price List, 
{ Page 23, Column 6. 

r PATTERN 561 
1 WISTERIA, without Border. 

{ See column 5, page 23, for prices. 

In the new two-toned Moresque Weave* Will not show foot-marks 

Imagine the charm that this lovely new Olson Duo-Velvety Rug, in this exquisite shade of 
Wisteria, would add to any room. Woven Seamless and Reversible with the same extra deep, 
close, luxurious nap on both sides to give twice the wear, We complete every order in One 
Week. Send your materials Now, and enjoy the finest rugs we have ever produced, at the 
lowest prices in our history. Read our remarkable guarantee on page 5. 

Page Nine 



room size WAS XT n , y $9975 

(8 x 10 ft.) -$ 27. 9 5 WUW V&&— 
Price Without Border $20.95 




w O pj 
* P 




PATTERN 96714— "JAPANESE GARDEN 

See New Low Prices, Page 23, Column 7 

The mysticism and charm of far off Japan— the sim- 
plicity, quiet refinement and harmony of modern 
two-toned effects have been combined by a master 
artist. Pine and Maple branches, colorful Chrysan- 
themums in soft bronze and golds, subdued Oriental 
reds, blues and mulberrys. Delicate Honeysuckle 
sprays, A sacred Japanese bird with richly colored 



-$&** $ 26Z5 



* (Room Size 8x10 ft.) 

Woven in 13 Sizes Reduced to 

plumage adds a decorative effect of great beauty. 
Woven seamless and reversible with the same extra 
deep, close velvety nap— and the same beautiful 
pattern on both sides. The new two-toned Moresque 
weave prevents foot-marks from showing. Send your 
old materials now and enjoy one of these lovely rugs 
at half retail prices — the finest rugs we have ever made. 

Page Eleven 




ROOM SIZE 
(8 x 10 ft.) 



NOW 



PATTERN 866— Two-Toned MOLE. See New Low Price List, Page 23, Column 6. 

The charm of this lovely room illustrates one of the many beautiful effects obtained 

by using this rich, harmonious color. A color that won't show soil. These new Olson 6Ai|7') 

Duo-Velvety Rugs, the finest we have ever produced, are woven in the very latest Two- WAS-$27*95" «P £k£k 

toned Moresque Weave — Seamless and Reversible — and any size you want. (See 

Column 5, Page 23, for prices without border, Pattern 861.) Price Without Border $20*95 

Page Twelve 



This ORDER BLANK entitles you to Reduced Prices in 
Catalog, also Special FREE TRANSPORTATION Offer 

Gentlemen:— Please make new OLSON RUGS as indicated below. 



(NAME.. 



Street Address 
or P. O. Box No... 



(Write Clearly) 



Post Office... 
State... 



What Town or City shall we ship your rugs to?.. 



^Cfrttf 



How 
Many 
Rugs 



.^**r. 



What Size 



.5 **&&&&. ^..d!^tf^..J^!kfii.. 



$M «<$&<& ^^..^^d^k^. 



l£k?6*S* 



..Date... 



_R. F. D. No.. 
County 



Pattern Number 



IT 18 NOT NECESSARY TO SEND 
ANT MONET WITH THIS ORDER! 



Do Not Write 
in This Space 



State Total Number of Pounds of 
Materials You are Sending 



hW<1 

M ^ m 




43 Z|^ 

tfWO 



SPECIAL! FREE Transportation Offer 



CIMPLY roll up your old carpets, rugs and clothing 
U just as they are (wrapping is not necessary) and tie 
the bundle up tight with an ordinary rope or strong 
cord. Then attach our tag with your name and address 
on it and send the bundle over to your freight depot. 
Tell your freight agent to ship it to the Olson Rug 
Company "COLLECT," or you can prepay the 
charges and deduct the amount from the cost of your 
rugs. We guarantee the safe delivery of all bundles 
shipped to us. We also guarantee the safe delivery of 
your new rug. Mail us the bilk>f4ading — you keep 
the duplicate. 

JPF" We pay the shipping charges by FAST 
FREIGHT on all bundles (except small ones 
under 25 pounds) from any place in any of the 
following states: 



SHIP TO CHICAGO 



Alabama 

Arkansas 

Colorado 

Florida 

Georgia 

Illinois 

Indiana 

Iowa 

Kansas 

Kentucky 



Louisiana 

Michigan 

Minnesota 

Mississippi 

Missouri 

Montana 

Nebraska 

New Mexico 

North Carolina 

North Dakota 



Ohio 

Oklahoma 

South Carolina 

South Dakota 

Tennessee 

Texas 

West Virginia 

Wisconsin 

Wyoming 



SHIP TO NEW YORK 



Connecticut Massachusetts 
Delaware New Hampshire 

Maine New Jersey 

Maryland New York Virginia 



Pennsylvania 
Rhode Island 
Vermont 
Washington, D. C. 



SHIP TO SAN FRANCISCO 

Arizona Nevada Utah Idaho 

California Oregon Washington 

It is not necessary to send any money with your order. 
When your rugs are finished we will notify you. In 
remitting, send Bank Draft, Express or Postal Money 



Order or Cash by Registered Letter, or personal Check. 
If you live on a rural route, your carrier will buy a 
money order for you and enclose it with your letter 
and mail it for you. The customer is expected to pay 
shipping charges on the finished rugs — this does not 
amount to very much; on an average it will be from 
50 cents to $1.00 for two 9 x 12 rugs. 

Send in All Kinds of Old Rugs 
and Carpets — Any Color 

Send in any of the following: Brussels, Axminster, 
Velvet, Wilton, Ingrain, Moquette, Olson Vel- 
vety, Smyrna, Chenille, Fluff Rugs, Tapestry, 
Wool Fibre — or any other kinds of carpets and rugs 
(any color) no matter how faded or threadbare. 

CLOTHING and Other Materials 

If you lack the necessary number of pounds of old car* 
pets or rugs to complete the new rug you want, you 
can add some old wool or cotton clothing, blankets, etc. 
(any color). But NOT MORE than One-Third 
of the total weight of the material you send us 
can be old clothing or materials of this kind* 
To help you out, if you haven't got enough material of 
your own, we will be glad to furnish new wool stock 
at 20 cents a pound (what it costs us) if you wish. 



1/ You Have Any Extra Material 

If you have more material than necessary, you can 
save money now if you will take advantage of our 
special offer to pay transportation charges , and ship 
all the old material you have, since we pay no more 
freight on a hundred'pound bundle than a smaller 
one. We will give you a CREDIT CERTIFICATE 
for this surplus, and hold it here ready for you. 



Olson Rug Co. 



32 Laflin St. 200 Davis St. 245 Fifth Ave. 

CHICAGO SAN FRANCISCO NEW YORK 




PATTERN 166— Two-Toned BLUE. See New Low Price List, Page 23, Column 

6. Like the high-grade Wiltons, the nap is deep and luxurious and has that soft, resilient 
feel underfoot. Woven reversible, with the same firm, upstanding nap on both sides to 
give twice the wear. Seamless. Any size. A beautiful two-tone shade of blue in the 
new two-toned Moresque Weave. GUARANTEED not to show foot-marks, (See Col- 
umn 5, Page 23, for prices without border, Pattern 161.) p rice Without Border $20.95 

Page Thirteen 



ROOM size NOW 

(8 x10 ft.) J->^VV 

WAS$W^5- $22— 




WAS NOW 



PATTERN 1606— Two-Toned Dark TAUPE ROOM SIZE 

Any Size. See Neiv Low Prices, Page 23, Column 6 (8x10 ft.) 

In the new Two-toned Moresque Weave, Will not show foot-marks. 

This is the darker shade of Taupe that has won favor with a large number of discriminating 
women. Many call it a RAISIN color. It makes a very rich background for fine furnishings. 
Recommended by the best decorators. Seamless, reversible. Fully Guaranteed, See page 5. 
Page Fourteen 




MADE 

IN ANY SIZE 

See New Low Price List, 
Page 23, Column 5 

ROOM SIZE (8 x 10 ft.) 
WAS^^40- 

now $20^ 

Will not show foot-marks* 

Taupe is the fashionable new color, used in the finest floor coverings, that has won such tre- 
mendous popularity. A more sensible shade for a rug has never been used. It stands up under 
the most severe wear without showing soil. Goes well with everything. We recommend these 
new Olson Duo- Velvety Rugs for extra hard wear. Woven seamless and reversible with the same 
extra deep, close, velvety nap on both sides to give twice the wear. 

Page Fifteen 



Two-Toned 

TAUPE 
Pattern 961 

GUARANTEED— See Page 5 

In the New Moresque Weave* 




NOW $19^ 



Made in Any Size 



ROOM SIZE WAS 

(8x10 ft.) 422rtfr 
PATTERN 4606— RUSSET on one side and GREY GREEN on the other. Seamless. An 
exclusive Olson feature. Same sturdy, velvety nap on both sides. Twice the wear. Softer under 
foot. Every order shipped in One Week. Satisfaction guaranteed. These are the famous Olson 
Velvety Rugs used in over a million homes. 

Page Sixteen 



i 




ROOM SIZE WAS 



*OOMSIZE WAS <£1Q95 ^^^^^^ 

(8 X 10 ft.) $22.40 NOW ^Itf— ^^ Made in Any Size 



PATTERN 7606— MULBERRY on one side and RUSSET on the other. Seamless. A 

combination of two serviceable colors. You can now completely transform any room by simply 

reversing the rug. A new exclusive Olson feature. A wonderful rug for the money. Send your 

materials to us and SA VE l A. 

Page Seventeen 




Two *Toned 

RUSSET 

PATTERN 661 



Won't Show 
Foot~M.ark$ 



See New Low Prices, Page 23, Column 1 



Made in Any Size 
Room Size (8 x 10 ft.) 

NOW $16^ 



The firm, sturdy nap on both sides creates a resilient surface which is very pleasing to walk on. 
Being reversible, these rugs will out-wear two ordinary store rugs, yet they cost only one-half 
as much. Made in any size. Seamless. Does not show soil or foot-marks, due to special weave. 
Every order completed in One Week. Satisfaction guaranteed. 
Page Eighteen 




PATTERN 266— Tii/o-Toned MAHOGANY ROOM SIZE WAS £L jjLqq 

See New Low Price List, Page 23, Column 2 (8 x 10 ft.) $2rkQ& 9\ f 

Will not show fooumarks Price Without Border $16*45* 

One of the very newest shades that has leaped into instant popularity. The fact that it can 
be given severe wear without showing soil has made it a great favorite. The velvety nap 
or surface is sturdy and wear-resisting. Same on both sides. Made in ANY SIZE. A practical 
rug at a big saving made possible by our Special Process of using your old materials. 



* For Prices, See Page 23, Col. 1. Order by Pattern No. 261. 



Page Nineteen 




PATTERN 667— BEAVER BROWN ROOM SIZE WAS XTr^V*7<l*1 fi60 

See New Low Price List, Page 23, Column 3 (8x10 ft.) 430.95 N OW ^ 1 

This is the handsome new shade so fashionable in New York, Chicago and elsewhere. Stands 
the hardest sort of wear without showing soil. This rug is woven seamless and reversible to 
give twice the wear. ANY SIZE. Every order completed in One Week. Satisfaction guaranteed. 

Page Twenty 




NOW 

$16^ 



PATTERN 461-Two'Toned GREY GREEN-Any Size ROOM SIZE 

See New Low Price List, Page 23, Column I (8 x 10 ft.) 

Here is the popular new Grey Green that you hear so much about. A soft, beautiful shade 
that is cool and refreshing. Fits in with almost every color scheme, and does not show soil. 
Woven seamless and reversible. RUNNERS and STAIR CARPETS can also be had in all 
the other colors. Every order completed in One Week. Satisfaction guaranteed. 

Page Twenty-one 




TtvO'Toned 
RUSSET 

PATTERN 686 
See New Low Price 
List, Page 23, Column 2 

We cannot impress upon you too 

strongly that rugs of the same appearance 

and quality are sold by rug dealers throughout 

the country for prices ranging from $30 to $40 for room 

sizes. Same firm, velvety nap on both sides. Seamless. 

Made in any size. Rich texture and color that won't show soil 

Page Twenty-two 



Made 
Size 

Room Size 
(8 x 10 ft.) 



WAS - $21,00 

now U7^ 



ORDER NOW FROM THESE 

NEW LOW PRICES 


New Low Prices 
for all colors and 
patterns in all sizes 


Column 
1 


Column 

2 


Column 

3 


Column 

4 


Column 

5 


Column 

6 


Column 

7 


Column 

8 


[regular 

SIZES 


MATERIAL 

REQUIRED 


PRICES 
for rugs 
on pages 
18, 19, 21 


PRICES 
for rugs 
on pages 
19, 22, 24 


PRICES 
for rugs 
on page 

20 


PRICES 

for rugs 

on pages 

16, 17 


PRICES 
for rugs 
on pages 
?, 12, 13, 
15 


PRICES 
for rugs 
on pages 
4, 9, 10, 
12, 13, 14 


PRICES 
for rugs 
on pages 
1, 8, 11 


PRICES 

for rugs 
on pages 
2 and 7 


|?7x42 in 


. . . .Send 4 pounds. . . . 
. . . . Send 6 pounds .... 
, . . .Send 9 pounds. . . . 


$ 1.80 
2.55 
3.15 
5.55 


$ 2.00 
2.90 
3.50 
5.95 






$ 2.65 
3.40 

4.25 
7.30 


$ 2.95 

3.85 
4.70 
8.05 






|30x54 in.. 




$ 3.15 
4.05 

6.95 


$ 4-45 
5.60 
9.55 


$ 4.70* 
5.90* 
9.95* 




$ 3.65 
6.15 


I~4x 6% ft. . 


. . . .Send 15 pounds. . . . 


1 5x 8 ft 




8.10 

7.20 
9.65 

10.95 


8.90 

7.95 

10.70 

11.75 


9.25 
8.30 
11.10 
12.50 


10.25 
9.20 
12.30 
13.85 


10.25 
9.75 
13.00 
14.65 


11.95 

10.80 
14.35 
16.10 






6x 6 ft 








6x 8 ft. . . . 




17.35 
19.10 


18.20 
19.95* 


6x 9 f t. . . . 


.... Send 30 pounds .... 


7x 7 ft 

7x 9 ft 


.... Send 27 pounds .... 


9.85 
12.65 
12,90 
16.45 


10.90 
14.00 
14.20 
17.90 


11.35 
14-60 
14.80 

18.60 


12.60 
16.10 
16.45 
19.95 


13.30 
17.10 
17.45 

20.95 


14.70 

18.70 
19.10 

22.75 










8x 8 ft 




22.95 

26.75 




8x10 ft.. . . 


... Send 45 pounds .... 


27.75* 


8x11 ft 

9x 9 f t. . . . 


.... Send 49 pounds .... 
. .Send 45 pounds. . . . 


17.75 
16.25 
19.85 
20.95 


19.50 
17.95 
21.90 
22.95 


20.35 
18.70 
22.90 
23.95 


22.40 
20.85 
25.40 
26.95 


23.85 
22.00 
26.85 
27.95 


26.30 
24.20 
29.60 
30.95 


30.30 
28.20 
33.60 
34.95 


31.30 
29.20 
34.60 
35.95* 


9x11 ft.. . . 




9x12 ft.. . . 


. . . .Send 60 pounds. . . . 


10x10 ft 




19.95 

24.20 
26.15 


22.20 
26.70 
28.90 


23.10 

27.75 
30.05 


25.45 
30.55 
33.45 


27.10 

32.80 
35.45 


29.90 

35.85 
38.85 






10x12 ft 


. . . Send 67 pounds .... 


40.35 


42.50* 


10x13 ft. 




10x15 ft 




49.75 


51.95 


11x12 ft 


. . . .Send 74 pounds. . . . 


26.60 


29.30 


30.50 


33.90 


35.90 


39.50 


11x14 ft 




30.95 
29.10 

31.85 
36.25 


34.15 
32.00 
37-35 
39.95 


35.55 
33.30 

38.80 
41.60 


39.55 
37.00 
42.80 
45.85 


41.90 
39.10 
45.65 

48.85 


46.00 
43.00 
50.15 
53.75 






12x12 ft.. .. 
12x14 ft 


Send 80 pounds 










12x15 ft.. . 


Send 98 pounds... 






27in.x 6 ft 
27in,x 9 ft 
27in.xl2ft 


. . . . .Send 12 pounds. . . 


2.80 
4.20 
5.60 


2.95 
4.50 
5.95 


3.10 
4.65 
6.20 


3.45 
5.20 
6.95 


4.15 
6.30 

8.35 


4.35 
6.60 

8.80 














Price per 

square foot 

for 

[Special Size 


About }4 pound 

per square foot 

required 


22 
cents 


25 
cents 


26 
cents 


29 
cents 


30 
cents 


34 
cents 




*Rug on 

p. 2 made 

only in 

these sizes 







Page Twenty-three 




[ SIZE(8xl0ft.) -^ <fc-| mOQ 



PATTERN 466-Tu;o-Toned GREY GREEN ROOM SIZE (8x10 ft.) 
Made Any Size. Prices on Page 23, Column 2 

One of the very latest color creations. Its popularity is easily explained— another neutral 
shade that fits in with every decorative scheme. Restful to the eye. Does not show soil. Same 
smooth, luxurious nap on both sides. Seamless. A new border effect that is unusually decorative. 



Page Twenty-four